RunGreen — Event Management Platform (Case Study)
RunGreen is an event management product built to scale marathons, corporate runs and CSR activations. AutoMark Labs delivered a registration-first platform with automation for participant management, payment reconciliation and SEO-optimised event pages that drove organic registrations.
n518+
Events Managed
8 States
Operational Reach
10+
Major Brand Clients
2018
Launch Year
Challenge
The ecosystem around events is fragmented — registrations, payments, participant comms and post-event reports live in different systems. Run organisers needed a single platform to manage high-volume registrations while keeping the experience fast and reliable.
Solution
Registration orchestration
We integrated Townscript and built fallback registration flows to ensure reliability even during peak signup windows.
Participant management
Automated ticketing, QR check-ins, and participant dashboards reduced on-site friction significantly.
SEO & landing pages
Event-specific landing pages and content architecture improved organic discovery for city and event-specific queries.
Impact
RunGreen's platform enabled consistent event rollouts across new geographies with lower operational staff and higher conversion rates on event pages. SEO and structured content amplified organic traffic and reduced paid acquisition reliance.
Next steps & related work
See our work on Train With Kishlay for coaching platforms, or read about our AI automation services used in the project.